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Top 10 Website Marketing Ideas for Travel Providers

Having an attractive website these days may not be enough to get the traffic and conversions you want from online consumers.  We have gathered a few tips on how to attract more avid travelers to your site and encourage them to book a memorable trip with you.

Website Traffic for Travel

Get returning traffic to your travel website.

  1. If you haven’t done it yet, create a Facebook page.  Also view our post on using Facebook to gain more clients.
  2. Make it easy for your visitors.  Users must be able to find what they are looking for in 2 or 3 clicks max.  Too much text might just overwhelm them.
  3. Try advertising on Google and Yahoo through pay per click. Advertise your specials, packages and seasonal promotions.
  4. Create short video clips and post them on YouTube.  It could be about a specific destination including the hottest attractions there.
  5. Make the cash incentives very visible on the site.  Instantly let the visitors know how much they can save or which promo code to use.
  6. Provide a live chat option.  If you just want to test this out, you can embed a free chat window on your site from providers such as ChatwingDigsby or Plugoo.
  7. Check if you are locally listed on Google Places.
  8. Try creating sections for each of your target customers.  Examples include families, couple, groups, students, girlfriend getaway, etc.  Rezopia lets you assign a page name, keywords and description for each specific package on your site for better search engine visibility.
  9. Get listed on relevant directories based on your niche for extra visibility and cross linking.  Also try local business directories such as:
    1. Yahoo Local
    2. Merchant Circle
    3. Insider Pages
    4. Hotfrog

10.  And last but not least, you need track your efforts.  Here are some tools that you can use to monitor where your visitors are coming from and what they are looking at.  This way, you can customize your website offerings according to the kind of traffic you get.  For example, if you notice that your visitors mostly come from Facebook, try advertising there or get more people to “Like” your page by creating a promo.  A few tools are:

  • Online Reputation Management Tools – see this article

It also doesn’t hurt to check what the competition is doing.  You can also look at some of your favorite websites and see what makes you come back to them each time.  Do they offer travel guides?  Can you check the local weather from their sites?  These should give you more ideas on how to effectively drive traffic to your travel website and keep it coming back.  Good luck!

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