Five Things to Remember When Marketing to the Next Generation Traveler

The phrase “next gen” is all over the Internet today. These are mainly travelers from 18 to 30 years old and they are changing the way people buy trips and vacation packages. In the travel technology world, everyone claims that they provide the best solution to make selling travel to these “next gen” members as easy as possible.

But what do you really need to consider when looking for a travel management system for the next generation traveler?
Here are the top five items that you should consider when selecting your travel technology:

• The next gen travelers are always on the go. They are on their phones, tablets and laptops on their free time. Make sure that your site is mobile-friendly – these travelers have very short attention span and they won’t stick around trying to scroll all over the place just so they can find the vacation or hotel that they need.

• They are very much “social”. Are your products easily shared on Facebook, Twitter and other social media sites? The more shares you get from the next gen travelers, the more chances you have of getting more potential customers!

• The next gen travelers KNOW what they want. These travelers are jumping on the web looking for “specifics”. Gone are the days when they would just take a cookie cutter tour. They are informed travelers and have done some initial research about their trip. How easy can you customize a trip for the customer? Do you have the option for travelers to swap, remove and add optional products to their itinerary right on your website?

• They look for reviews. Next gen travelers no longer just rely on what you have to say on your website. They want proof, testimonials, reviews and feedback from your previous customers. Can you easily schedule follow up emails and feedback requests? How quick can you load these reviews on your site?

• The next gen traveler wants information fast and easy. Analyze your booking flow and make sure that it is as quick and uncomplicated as can be. No lengthy steps just to find what they need and no complicated checkout forms. Once they click that ‘book now’ button, the conversion should be super easy. No pdf forms to fill out or no “call us for more” information pages. You literally have “seconds” to convert these guys!

Let us help you meet the demands of the next generation travelers. Attend one of our live demos to see what Rezopia has to offer. Register here!